Charge Up

  1. Why Canned Coffee?
  2. Charge Up
  3. Design
  4. AAA, AA, 9V, C

  1.      The world runs on coffee. Good, strong coffee. But getting good coffee has its setbacks — do you wait in line at your local coffee shop? Fire up your labratory setup for coffee at home? Sometimes you need good coffee, now. Canned cold brew = coffee on the go, wherever you need it. 
  2.      “On the Go & Running Low? Grab a 4-Pack and Recharge.” Battery Coffee Co © disrupts the hyper-sweet artificial energy drink market by offering a natural alternative for the health-conscious consumer.
  3.      Battery Coffee Co © avoids the usual design trappings of an energy drink brand by utilizing the consumer’s semiotic understanding of batteries. The consumer immediately understands both the energizing effects of the product and the product’s strength before interacting with it on the shelf. 
  4.      The initial product line consists of four offerings: AAA (Decaf), AA (Regular), 9V (Bold), and C (Cream + Sugar).

︎︎︎ 2018 @ KCAD