The world runs on coffee. Good, strong coffee. But getting good coffee has its setbacks — do you wait in line at your local coffee shop? Fire up your laboratory setup at home for some delicious drip coffee? Sometimes you need good coffee, now. Canned coffee = coffee on the go, wherever you need it. 

“On the Go & Running Low? Grab a 4-Pack and Recharge.” Battery Coffee Co© disrupts the hyper-sweet artificial energy drink market by offering a natural alternative for the health-conscious consumer.

The beverage avoids the usual design trappings of an energy drink by utilizing the consumer’s semiotic understanding of batteries. The consumer immediately understands both the energizing effects of the product and the product’s strength before interacting with it on the shelf. 

The initial product line consists of four offerings: AAA (Decaf), AA (Regular), 9V (Bold), and C (Cream + Sugar).

︎︎︎ 2018 @ KCAD