Broad Leaf Brewery’s new imbibed spirit line needed an identity, something far out that matched the wild and experimental nature of the brewery.

Under heavy influence of the cassette futurism aesthetic of early sci-fi movies (think: 2001: A Space Odyssey) and were particularly drawn to the vector graphics shown on oscilloscope and computer screens in these movies.

Electronic instruments, like synthesizers, make particularly awesome vector graphics on an oscilloscope. Over 50 unique graphics were created for this project using a variety of electronic instruments.

The final label design included tactile typography (braille), spot gloss printing and a vibrant color palette that fits right in on the shelves at Broad Leaf.

︎︎︎ 2021 © This project was designed in part with Tylan Davis as the collaborative Fairgame Studio