OrthoFX is a direct-to-consumer clear teeth aligner company based in California.

Working closely with the team, we optimized usability and developed some clever moments along the way to keep users engaged. The team had been working on new patient and doctor portals along with options for trying and buying clear aligners that were designed and implemented in the new site as well.

︎︎︎ 2019 @  Echo Boomer Design